P Segal, neé Roberta Pizzimenti, was born and raised in San Francisco's North Beach, where she met the great Beat writers who lived and worked in the city's Italian district. P received a BA in film from UCLA, and a Master's in psychology from New College of California. She is a writer, life coach, and Proust scholar. Her magazine, 'Proust Said That', gives readers a fresh and light-hearted understanding of Proust's genius. She owned the former San Francisco restaurant, Caffè Proust, and is currently the director of a nonprofit effort to create artists, housing and venues in San Francisco.