Rui Martins was born in Lisbon and grew up at Sant’Ana Hill, the heart of the city. Since an early age, strongly influenced by his grandfather, he showed a strong passion for the history and ethnography of his native country. His love for sharing Portugal with travelers led him to take a degree in tourism (tour guiding & tourism marketing), for which he deeply studied Portugal and the best way to promote it. Later, a post-graduate degree in adventure tourism gave him better tools to explore and share his country's secrets. Since then, he has been enthusiastically welcoming travelers from around the world.