Celebrating 20 Years of Transformative Experiences Learn our history and find out what’s new in our 20th year

Context was founded in Rome in 2003 with a mission in mind: connect curious people more deeply with destinations and cultures around the globe. Twenty years later, we’ve expanded to more than 60 cities, launched online experiences, and partnered with over 3,000 leading experts around the globe. Still – our original mission remains the same.

In our 20th year, join us in celebrating our global community of travelers, learners, and experts who seek to create connection through mutual understanding.

Lives Impacted by Context


people hosted


experiences provided



Explore Context Classics

For 20 years, Context has brought you a different kind of walking tour – personal, driven by curiosity, and led by the world’s most renowned experts. To celebrate our 20th year, we’ve curated 20 tours that embody the quintessential Context experience.

The Context Story

Certified B Corporation

In all we do — from the experts we work with, the tours we run, and how we operate as a team — Context lives into our values of learning, inclusivity, connection, and sustainability. And as a Certified B Corp since 2011 you know we’ve gone through a robust certification process to prove we balance purpose and profit, so you can feel good and do good while exploring our planet.

Meet Our Experts

For the last 20 years, we’ve scoured the globe for the best experts, storytellers, and thought-leaders in a range of fields. Whether you’re beholding the treasures inside the Santa Maria Della Salute with an art historian, digging out the ruins of Rome with an archaeologist, or gaining a new appreciation for the Louvre with a painter, you’ll see that Context Experts are not just leading scholars– they are impassioned locals able to connect any traveler with a people, place or time.


Venice Expert


Rome Expert


Paris Expert

Small Group is Back for 2023

This year, to foster more connection amongst our travelers, we’re relaunching many of our popular small group tours in top destinations. Led by our top experts, and joined by a maximum of 10 travelers, this is the perfect experience for people seeking social experience, solo travelers keen to meet others, and last minute bookers who want to hop on an experience with our curious minds.

New Private Tours Coming in 2023

This year, look out for new private experiences in select cities around the world. We’ll be announcing new tours in select cities throughout the year to add a bit more Context to your world.