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This dynamic megacity traces its roots back to the days when it was a royal center for the five-century-long Joseon dynasty. In the 20th century, Seoul emerged as a world capital, catapulted by the country's explosive economic growth following the Korean War. Now a 24-hour metropolis, Seoul has become famous for its futuristic architecture, K-Pop (Korean pop music), and culinary traditions. Discover the secrets of Seoul with Context's private and small group guided tours.

We’ve put together a diverse array of Seoul private and small group guided tours for flâneurs of all flavors. Feeling peckish? Then we invite you to savor delicious Korean kimchi on our Seoul Food Tour or explore the city’s cafe culture on our Seoul Night Tour. Looking for an in-depth examination into the foundations of Korean culture, from handmade rice cakes to traditional dress? Then our Bukchon Hanok Village Tour is right up your (ancient) alley. Visiting for the first time? We highly recommend our Seoul History Tour, which visits the main palace and squares in central Seoul and paints a vivid portrait of Korean history from antiquity to today. Still anxious about your trip or wondering how to make the most of it? Book our private Introduction to Seoul experience. We’ll meet you at your accommodation when you arrive for a 2-hour orientation chat and mini-tour of your neighborhood.