Hassan grew up in the High Atlas Mountains, where he spent his childhood and completed his primary education. From an early age, he was drawn to foreign languages, especially English, and developed a love of reading through short stories and literature. He went on to study English and literature at high school and later earned a degree in Linguistics from Agadir University in 1994.

After graduating, Hassan worked as an English teacher at a private school before beginning his career in tourism in 1996. Since then, he has worked as a trip manager and developed a deep knowledge of Morocco, its landscapes, history, and cultural traditions.

With a particular interest in history, geography, flora and fauna, traditional arts, and music, Hassan enjoys exploring the many different sides of Morocco with travelers. He is especially passionate about sharing his knowledge of the country and helping visitors understand its civilization and culture beyond the main sights.

For Hassan, guiding is about meeting people from different backgrounds, exchanging ideas, and sharing his love for Morocco. He aims to make his tours both informative and enjoyable, while offering travelers a personal introduction to the country he is proud to represent.