Reinhard studied literature, cultural science and pedagogy at the Universities of Salzburg, Graz and Vienna. His PhD thesis was about Henri Michaux and French post surrealistic literature and art, and he has published literary criticism articles in multiple scientific journals. Since 1986, Reinhard has been working in the field of cultural tourism and cultural pedagogy and has also taught as a lecturer at Graz University. His main research topic is Italian and European Renaissance, Baroque and the Fin-de-siècle. At present, he is working on a study about late Italian Renaissance and the Counter Reformation. His research activities have always been very stimulating for his practical and professional work as a cultural historian.